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Users will soon have a fresh option that enables them to lessen the amount of artificial intelligence-produced content appearing in their streams. This initiative comes as the service revealed that it presently contains in excess of 1 bn AI videos.

Trial and Implementation

The new functionality is in a pilot phase over the following weeks before a widespread rollout. This shift coincides with a surge in content created by AI, driven by new AI video creators.

AI Proliferation Online

Studies have shown that almost 10% of the most rapidly expanding content creators on a competing service exclusively feature content made by AI. A significant portion of this material is classified as low-quality AI content, a phrase for inferior, bulk-generated content that is typically nonsensical or bizarre.

Based on user feedback that a lot of users enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we intend to give people the option to see more or less of that, according to their own preferences,” commented a company executive.

Volume and Proportions

The service shared that there are currently 1.3bn videos on its app identified as made with AI. In total, in excess of 100 m videos are added to the app daily, making clips made by AI a limited portion of its complete catalog.

How to Adjust Settings

Members will be in a position to decrease or raise the volume of AI content they see by opening the “manage topic” setting in the app and choosing the AI content topic. Other topics that currently be adjusted under the filter cover politics, style, cosmetics, and choreography.

Content Labeling and Policies

TikTok’s rules oblige creators to tag convincing AI-made content, and it bans dangerous fake videos of well-known individuals or crisis events. Any believable artificial content that is unmarked can be removed under its user guidelines.

Additionally, the platform will from now on apply an “AI-made” tag to content made using its own AI tools, or identified by an collaborative effort for recognizing artificial media. This step is designed to help prevent users from trying to circumvent the labeling process.

Responsible AI Funding

The platform is additionally establishing a two million dollar educational fund for specialists and institutions to produce educational content about ethical AI use. This project will support non-profit groups focused on educating coding and technology.

Moderation Strategy

The platform has supported its content review process, amid discussion over plans to lay off numerous review team members in the United Kingdom. TikTok is planning to cut 439 jobs in its user protection department in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by automated systems.

A trust and safety lead explained that staff-based oversight would still have a role, but artificial intelligence can shield workers by eliminating the most distressing content before it has to be seen by humans. The company announced a notable drop in shocking and graphic content handled by human moderators over the last 12 months due to reliance on its machine learning processes.

“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”